Smarter spring selling: Market your home for maximum impact 

For most buyers, the first time they see your home won’t be at a home open – it will be on a listing portal like reiwa.com. 

The way your property is marketed can make the difference between being overlooked and sparking real interest. 

In this edition of our ‘Smarter spring selling’ series, we focus on the marketing strategies that help your home stand out on reiwa.com and beyond. 

Photography and floor plans 

High-quality photos are essential to making your listing shine. They create the first impression and are the reason buyers stop scrolling. A good photographer will capture not just the rooms, but the lifestyle your home offers. For example, a pool isn’t just a feature – it’s a summer lifestyle. 

These images are the first thing buyers see on reiwa.com, so it’s important to get them right. 

Floor plans add another layer of detail, helping buyers picture how the space flows and whether it suits their needs before they attend a home open. This means the people walking through your door are more likely to be serious about your property. 

Video 

Videos have become an important aspect of property marketing. They bring your home to life in a way photos can’t, showing buyers how the spaces connect and flow. 

They’re also perfect for social media, where video has far higher engagement than still images. A short, well-produced video can capture attention as buyers scroll and prompt them to click through to your full listing. 

Consider asking for an upgrade 

Your agent has access to priority placements on reiwa.com called Feature Properties. These listings appear at the top of suburb search results with larger images and greater impact, keeping your home front and centre from day one. 

Feature Properties don’t just stop at reiwa.com. Within 24 hours of going live, they’re also promoted across Google, YouTube, Facebook and Instagram. This means your home reaches more potential buyers, on the platforms they use every day, right at the start of the campaign. Think of it as a digital billboard for your property.

Tips to maximise your impact 

Make sure your home is presentation-ready before photos and video are taken. Small touches can make a big difference to how your listing looks online.

Work with your agent to decide which marketing extras are right for your property. Not every home needs the same approach, but a tailored campaign gives you the best chance of success. Your REIWA agent can recommend which tools will deliver the most value for your home.

With the right marketing tools on reiwa.com, your property can shine from the moment it’s listed. In the final edition of this year’s ‘Smarter spring selling’ series, we’ll guide you through what comes after the campaign.