Spring into Selling: Make your home stand out from the crowd

It’s no secret that a strong marketing campaign is essential to attracting more buyers, creating more competition which should result in a higher selling price.

From creating an impactful first impression to harnessing digital marketing strategies and innovative technologies, an effective campaign will target both active and passive buyers.

Active buyers are those who are actively looking to purchase and may have already seen your property online, whereas passive buyers may be thinking of moving but are not actively searching for a new home every day.

In the fourth edition of our Spring into Selling series, we explore the most effective ways to promote your reiwa.com listing once it’s ready to hit the market.

First impressions are everything

We're all told not to judge a book by its cover, but we’ve all done it. Before buyers even think about stepping inside your home, they will form opinions based on its listing on reiwa.com.

Investing in professional photography and copywriting will ensure your listing showcases your home in the best light. High-quality images and compelling descriptions can significantly boost interest in your property – remember to sell the benefits, not just list the features. For example, a pool represents hours of summer fun for a family or a great place to cool off in the heat.

Get your property noticed by the masses

To maximise your property’s visibility, you need to be strategic.

reiwa.com offers agents boosted property listings, known as Feature Properties. These homes sit at the top of the ‘For Sale’ page above standard listings.

They also have larger photos for more impact and are shown on the first page of search results on reiwa.com. According to reiwa.com data, Feature Properties receive more than double the number of buyer enquiries than standard listings.

Talk to your REIWA agent about making your property stand out from the crowd on reiwa.com.

Make your home a cinematic masterpiece

Consider incorporating video into your marketing strategy. Video tours can showcase your home in a dynamic way and engage viewers. Many agents’ marketing campaigns now include video which is especially effective for social media advertising, with an engagement rate 40 per cent higher than static content.

Strategic social media marketing

Speaking of social media, work with your agent to target buyers across various platforms – Facebook and Instagram perform the best in terms of buyer leads.

Buyers are inundated with a range of content on their feeds, so utilising high-quality images and video content will help your property pop and stop the scroll.

Elevate your property’s print promotion

While the digital age dominates real estate marketing, traditional methods can still be effective to reach both active and passive buyers.

Strategically placed signboards can highlight your property’s best features and make it easier for drive-by viewers to locate your home. If your property is on a corner block, consider using two signboards for visibility on both streets.

Brochures are a great way to showcase your property’s top-selling features in an easy format that buyers can take home from an inspection.

Consider targeting passive buyers with mail cards. This can pique interest in your property from people who may not have otherwise been thinking about buying.

Smart planning with floor plans and virtual tours

Many buyers rely on floor plans to determine if a home is suitable for their needs before attending an inspection. Including detailed floor plans in your reiwa.com listing can help them picture how your home’s layout and flow will work for them.

Sellers can also provide a three-dimensional virtual tour, where buyers can click through each room and visualise the space. This can open the door to interstate and international buyers who otherwise may not have been able to imagine themselves inside the home.

Doing a deal behind closed doors: Off-market sales

Talk to your agent about their extensive network of buyers. It’s quite possible that they may have a buyer who has been looking for a property just like yours for years. If you’re a seller who is looking for a swift and hassle-free transaction, this could be the perfect option for you.

While off-market sales offer exclusivity and discretion, this type of sale can limit your property’s exposure, potentially leading to less immediate competition which may result in a lower price than an on-market sale. Be wary of the trade-off.

Present your home for success

At the end of the day, a well-presented home is the key to making your property shine. It will look better in your promotional photos and impress buyers when they attend home opens.

To ensure you’re putting your property’s best foot forward, check out these tips and tricks before doing any photo or video shoots.