Why you should be following these WA real estate agents on Instagram

Whether you are looking to buy, sell, rent, or renovate, Instagram can provide you with a special insight into properties which you may not have considered before.

Sjanna Sandalova

Many of us jump onto Instagram on a daily basis to view what is new with our family and friends, or those accounts which we share a common interest with.

Well, have you ever considered jumping online and using Instagram to help with your property journey?

Whether you are looking to buy, sell, rent, or renovate, Instagram can provide you with a special insight into properties which you may not have considered before.

If you have plans to sell, it might be worth checking if your agent is incorporating Instagram into their marketing campaigns.

Whether it is shared across the agent's or the agency account, your agent can put your property in front of thousands of eyes and target a wider pool of people.

For buyers, you might find your dream property sooner, with some real estate agents using Instagram to offer sneak peaks and walk-throughs of houses before it goes to market.

So, who are some real estate agents in Western Australia with a strong Instagram presence, that you should be following?

1. Nikki Gogan

Ms Gogan uses her personal account to showcase her properties and offer sneak peaks to her 79,000 followers.

"I use Instagram to offer sneak peeks inside homes that may be coming to market soon, and I love using stories for casual house tours either before or after a scheduled home open," Ms Gogan said.

"I think this kind of casual viewing not only makes it memorable for potential buyers, but also adds value to my sellers with their property getting in front of, potentially, tens of thousands of eyes."

On Ms Gogan's Instagram, you can stay up-to-date with upcoming home opens in suburbs such as White Gum Valley, Fremantle, East Fremantle and more.

Instagram - @nikki_gogan

Agency - Caporn Young

2. Clare Nation

For Ms Nation, Instagram is a great way to foster and build relationships with her clients.

"For me, I am all about people before property. Instagram is a tool I use to allow my clients to 'screen me', to get to know me, my passions, my background and why I do what I love - selling real estate," Ms Nation said.

"Giving sneak peeks of new listings and posting pretty pictures of our homes entices my followers curiosity and engages with them to create conversations. Different agents have different styles of engagement and I love that this is a very natural passive way to showcase my properties."

Ms Nation's Instagram offers sneak peaks and more into homes for sale in areas such as Subiaco and Shenton Park.

Instagram - @clare_nation

Agency - The Property Exchange

3. Stefanie Dobro

Ms Dobro believes in quality over quantity when it comes to Instagram followers and uses both her personal Instagram as well as her real estate agency's Instagram account to target potential buyers.

"I think it's important to recognise that it's not necessarily about the number of followers - it's actually about the quality of your audience," Ms Dobro said.

"We have a lot of local homeowners and buyers following the White House Property Partners Instagram and we receive a lot direct messages from prospective buyers when we announce an off-market opportunity or we preview a new listing.

"I recently sold a property off-market to a buyer whom I had never met, who saw my Insta-story video saying the property was exclusively available off-market. She attended the preview and bought the property the next day."

Instagram - @stefaniedobro

Agency - White House Property Partners

4. Angelica Mckenzie

Ms Mckenzie uses Instagram as a platform to enforce positive posts to break up people's feeds.

"Finding ways to use positive social validation and statistics when posting on social media is a really useful way to inform your audience about what's happening in the market place, but also a great way to break up the negative posts they may see continuously, especially during such a difficult year," Ms Mckenzie said.

"Videography and virtual tours have also been a powerful way for buyers to see inside a home from the convenience of their phone, especially during COVID-19 lockdown, and they can share these posts with their family and friends on social media in just a few clicks."

Instagram - @angelicamckenzierealestate

Agency - St Ives Realty

5. Shane Beaumont

Mr Beaumont's Instagram features everything from video's of new property to ratings and market trends.

He uses Insta-stories and posts to show sneak peaks and home opens of homes for sale across a number of suburbs including East Fremantle, Gosnells, Huntingdale, Dianella, Tuart Hill and more to suit any type of buyer or seller.

"I find Instagram a great tool not just for sharing great properties or features of a home that buyers may not know from pictures alone such as development potential, school zones, purpose built structures like workshops or home office setups," Mr Beaumont said.

"I think the other thing it allows me to do is give a background insight into what I am like on a personality level and the work that goes into producing great results for my clients."