• What should I do to avoid a slow sale?



    Few things are as demoralising as watching your home languish on the market when trying to sell. While it may seem hopeless at times, there are things you can do to avoid a slow sale.

    Be realistic with your asking price

    The number one reason a home stays on the market for an extended period is because it is over-priced. If you are serious about selling, you need to be realistic about pricing.

    The old real estate adage that “there’s a buyer for every property” is true, but if a substantial amount of time has passed, you might have to weigh up whether to wait for that elusive buyer or lower the price to attract a wider audience.

    If you are struggling to sell and not willing to compromise on price, it could be worthwhile auctioning your home. Auctions can prove particularly useful for homes with unique features that are more difficult to set an appropriate price for.

    Limit unusual features

    Properties with unusual features can be off-putting to buyers. If you think this could be affecting the sale of your home, then choosing an effective marketing program is vital.

    Your marketing plan might include special adverts that focus on the properties unique features, such as development potential, proximity to shops, schools, transport or eco-features.

    It can also be the case that a property can satisfy most of a buyers needs but an external feature is deterring them.

    A simple renovation or modest landscaping can radically change the appeal of some properties and can often be undertaken at an affordable price.

    If you want to rectify a feature of your home, make sure you obtain expert advice before starting any expensive structural renovations. An architect or building designer can provide practical advice to help you move forward.

    Buyers planning on building a new home with unconventional features or fashionable innovations should keep in mind the possible effect this may have on re-sale value. Most home buyers have conservative tastes so unique design features should be considered carefully.

    Think ahead; is this feature a fad? What seems trendy now may prove dated and off-putting down the line.

    If you’re thinking about selling your home, take the time to speak with a REIWA agent. They can help you balance the right marketing, right price and right advertising pitch for the current market.