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The Real Estate Institute of Western Australia has joined in celebrations for Japan’s new imperial era, coincidentally called ‘Reiwa’, by decorating its headquarters in Perth with the Japanese national colours, hosting a Japanese themed morning tea and doing a social media takeover.
REIWA CEO Neville Pozzi said the international attention the Institute had received since the announcement was unprecedented and deserved to be celebrated.
“REIWA has been around for more than 100 years and it’s not every day we witness this kind of viral attention. We’re pleased to share the name with Japan’s new imperial era and wanted to commemorate the occasion with our staff and social media followers,” Mr Pozzi said.
After the new era’s name choice was announced on 1 April 2019 (originally confused for an April Fools’ joke), the Institute received a surge in traffic on reiwa.com, with 70 per cent of its traffic coming from Japan.
REIWA also experienced a dramatic increase in interaction on its social media channels following the announcement. This morning, there were already 132,000
tweets about ‘Reiwa’ with that number expected to grow as the day continues.
“With any luck, the spike in interest from our Japanese friends will help boost foreign investment in Western Australia and assist our local property market in its recovery,” Mr Pozzi said.
Today’s new Japanese era signals the end of a 30-year run of the Heisei (“achieving peace”) era, which began in 1989. The name ‘Reiwa’ is taken from an old existing compilation of Japanese poetry and represents fortune, peace and harmony.
Image: (2) REIWA CEO Neville Pozzi and staff celebrate the arrival of Japan's new imperial era 'Reiwa' at its headquarters in Subiaco, Perth.