iTrack off-market listings changing the way West Aussies buy and sell real estate

16 June 2020

"With an increasing number of sellers enquiring about off market listings, the itrack property app has been modified to provide a new and discreet way to buy and sell property."

With an increasing number of sellers enquiring about off-market listings, the itrack property app has been modified to provide West Australians with a new and discreet way to buy and sell property, which may not otherwise come to market.

REIWA CEO Neville Pozzi said off-market listings are properties that are not actively for sale, but are properties that enables sellers to test the market and provides the opportunity for buyers to search these properties via the itrack App.

“Due to the current economic conditions many are looking for cost effective and productive ways to buy and sell property, with the itrack app proving to be a popular solution for many WA sellers,” Mr Pozzi said.

Benefits of iTrack

“By allowing a seller to list their property as an off-market listing, they can better gauge buyer interest levels, especially when they are unsure about the market at the moment and are reluctant to start spending money on an advertising campaign.

“For REIWA real estate agents, the app helps enhance productivity, providing a platform for them to connect better with interested buyers and build strong relationships with sellers. “

Agents embracing iTrack

The Agency WA General Manager Stuart Cox said since day one, The Agency have embraced technology with the results speaking for themselves over the years.

“Using cloud-based software and industry leading tools enables agents to provide an effective level of service to their clients. This is why the Agency is pleased to also team up with iTrack to facilitate client’s needs in the most cost-effective way.

The Agency recognises the benefits of being able to upload an off-market listing, with agents able to upload as much or as little information as the seller wants.

Using iTrack

Once a listing matches the criteria that a buyer has subscribed to, a buyer and agent can start communicating directly about the property.

Company Director of Gavin Hegney Property Gavin Hegney said buyers are always wanting to know everything that is happening in a campaign.

“For buyers not only is this a great way to find out about homes that are for sale in their chosen area and price range whilst receiving campaign updates and market insights, it also allows them to be amongst the first to view properties that are not listed to the broader public.